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Supreme Protein Bars are delicious and all-natural. The category in which they live is absolutely FILLED with “me too” advertising. It’s a sea of oiled up, buff, body builders posing to camera looking like...well...looking like no real person actually looks like or can relate to, ads filled with product-heavy nutritional info that nobody reads or can understand even if they do, and the look and feel and the tone of the category is completely detached from the real world in every way. Breaking out was easy.

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