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Ole Smoky Moonshine

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Ole Smoky Tennessee Moonshine has been brewed illegally since the 1800’s. It’s been brewed legally since 2009. In fact, it was Tennessee’s first legal moonshine, paving the way for—what is now—a rapidly growing industry infusing tourism money and job opportunities into the foothills of the Smokies and into greater Appalachia in general. In fact, after joining forces with Blackboard, their brand has exploded and their sales have tripled.

Our “brand idea” came from the essence of the good people who own and run Ole Smoky. Moonshine has always promoted a “sharing culture.” Born from passing the jar from one friend to the next, Ole Smoky Tennessee Moonshine is all about enjoying the moment with good times and good friends. “Have Some, Friend” is at the heart of everything we do and it’s our brand tagline. “Born from” is our campaign and it speaks to heritage and southern culture being celebrated throughout the brand.

Speaking of celebrating the moment: below you’ll enjoy the many different campaigns written and designed for the different times of the year when good friends and family come together and share good times together. You see how we brought every moment and every holiday to life from a unique “Ole Smoky” perspective.

The tone is always friendly and the ideas always make you smile…just like their moonshine.

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"Have Some, Friend"

"Mud and Mist"

"Shotgun and Shadow"

"Rumble and Roar"

"Stay All Day"

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