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Ole Smoky Moonshine

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Holler Truck

Ole Smoky Tennessee Moonshine is made at red light #8 in the center of Gatlinburg in a little place known as “The Holler.” Bluegrass music and homespun happiness abounds in the Ole Smoky Holler.

Ole Smoky came to us and asked, how can we share all this culture, craft, and moonshine? How can we take the Holler to the nation? So, we created a mobile speakeasy. When parked, this 18-wheeler big-rig converts into a full-service, two-story moonshine bar.

Inspired by the feel of the classic “See Rock City” barns that decorate the landscape of Tennessee, our mobile “Pass The Jar” mobile paradise rolls from event to event making Ole Smoky’s presence at those events almost as “main” of an attraction as the main attraction.

From the bus’ exterior to the tabletops in the upstairs VIP section, we created art for every inch of the truck’s unique wrap.