Kinetic came to us for a brand voice and a new direction. We started with their logo. As you can see, the old logo looked a bit too much like a hurricane. This, we felt, was not exactly the graphic image and language that said, “we’re friendly company that cares about community.”
Our logo design started with the idea of community. The white dot, dead-center to the design, reflects a company whose heart is rooted in community and us being at the center of those communities radiating energy out to all. The color “loops” represent the different towns and communities that make up Texas. The overall look and feel is energetic and optimistic. An energy provider that cares about positive energy should project that on every shirt, letterhead, truck and piece of communication it sends out into the world. Our logo did just that.