Comedy is tricky. When done right: when it flows from the core values of the company; when it’s crafted to flow from a strong belief system, then it’s not comedy for comedy’s sake, it’s comedy to grab people and to make a strong point. When Grande hired us they had a serious image problem. They were thought to be a second tier cable company. Our campaign established them as the leader in customer service and product innovation. And since so many customers despise their Time Warner experience, the switch to Grande surpassed their goals. Grande employees will do whatever they can to help their customers. We just tapped into what they were already doing. “When We Say We’re Here For You, We Mean It” WORKED and entertained as well. The spots make people smile and laugh but more importantly, they make people sign up.