Ole Smoky Tennessee Moonshine called us because we understand place and pride and craftsmanship and tradition. They wanted us to tell their story; what they stand for and believe in. They wanted to extend a hand to say, welcome friend, welcome to our home and to our way of life. Come visit! And have some shine to share with your friends. Ole Smoky is Tennessee’s first legal moonshine. We wanted to do them proud—especially since one of our partners (Joe Shands) is from Tennessee. HAVE SOME, FRIEND is the perfect brand statement for a company that believes in sharing. Our “Born from” campaign was designed to swell the hearts of those from the region and to touch the hearts of those who we invite to visit.